Network18 India to provide Idea users with news content
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30 mar 2009 - Network18 India to provide Idea users with news content
Network18 in India will provide customised finance, news and technology content to Idea Cellular subscribers. Services will be powered by the group's online news sources: moneycontrol.com, IBNLive.com and Tech2.com.
Subscribers to general news and tech services will pay Rs 30 a month, Rs 10 weekly or Rs 3 per day. The subscription price for finance content is Rs 50 a month, Rs 15 a week and Rs 5 per day. Services will be available to GPRS mobile internet users of Idea across its 15 telecom circles in India. The service can also be accessed on Idea’s WAP portal, wap.ideaFresh.com.
According to Network18 mobile business head Rahul Pandey, "These offerings are a great beginning for us. With the combined expertise of Network 18 and Idea Cellular, we will be able to serve the masses in a better manner."
Idea Cellular CMO Pradeep Shrivastava said of the service, "The sites will offer information and updates with text, video and pictures in a crisp, mobile-friendly format for Idea GPRS subscribers on the move."
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