Indian language content poised to take over mobile internet
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06 apr 2009 - Indian language content poised to take over mobile internet
At the last survey of internet use in India there were an estimated 45 million users. This means the internet is still a niche medium in the country. Only when it crosses the100 million mark can it truly be called a mass medium.
Even in India, English speaking users and content still dominate. Real internet growth will be only be seen with the advent of Indian language content. This growth could well be fuelled with mobile internet, particularly after 3G launch in India which has the potential to reach millions of new customers.
According to Amar Deep Singh, Vice President - Business Development, Interactive Avenues, "Indian content is available on the internet in the form of news- all your newspapers sites in which ever language publish their content on the internet but, the primary drivers for usage of internet in India are email, search etc therefore until we have people adopting to Indian language for basic use of computer we will not see growth but, when that does happens which is bound to happen soon, the internet which is around 50 million active users will grow into 100 million plus. There are efforts from various people involved in the eco system to making it available in Indian language."
Mobile internet is available anywhere there is a mobile phone signal, making it particularly useful in rural areas of India without the fixed telephone line infrastructure.
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